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Trinity Health is pleased to announce that Pam Hopkins has joined our leadership team as Vice President of Marketing and Communications. She succeeds Randy Schwan, MBA, who is retiring after 28 years with Trinity Health, including 20 years as vice president.

Hopkins will oversee development and implementation of marketing initiatives in keeping with Trinity’s mission and play a significant role in shaping the organization’s communications strategy.

A healthcare executive with more than three decades of communications and marketing experience, Hopkins began her career as a marketing consultant with Odney Advertising Agency in Bismarck. During her 14-year tenure, she was responsible for providing strategic communication and marketing consulting to the agency’s largest healthcare clients.

She joined Medcenter One Health Systems in 2005, becoming Vice President of Marketing. She led brand development and growth for Medcenter’s regional care system and spearheaded the inaugural Strategic Planning and Marketing Committee of the Medcenter One Board.

In 2012, when Medcenter merged with Sanford Health, Hopkins became Executive Director of Marketing, serving as Sanford’s senior marketing leader for the Bismarck Region leadership team.

Hopkins has been an active community supporter, serving as a Chamber of Commerce Junior Achievement Business Consultant to elementary classrooms. She is a graduate of the Leadership Bismarck program through the Bismarck Mandan Chamber EDC and also served as a volunteer program director.

The Underwood native graduated summa cum laude from Minnesota State University Moorhead with a bachelor’s degree in mass communications and marketing. She also studied at Oxford University, England.

Schwan joined Trinity Health in 1995 as Director of Marketing and Community Education and was promoted to the position of Vice President in 2003. Later he was named Vice President, Mission Integration, a role that involved integrating Trinity Health’s Mission and Strategic Vision as a core business process across the care system. During his 28-year tenure, he was often the public face of Trinity Health, appearing at press conferences during times of natural disasters and the Covid-19 pandemic. Among the initiatives he oversaw were rebranding programs in 1999 and 2018, promotion of key service lines, Trinity Health’s centennial celebration and guiding communication strategy for the opening of the new Healthcare Campus and Medical District.